HousingWire Interview: Is the Social Media Landscape Changing and What Should Originators Know?

Today more than ever before, social media should be included in a lender’s lead generation plan to capitalize on the vast opportunity that exists on these digital platforms. Given the ever-evolving social media landscape, what should lenders understand about the dynamics that exist on these channels today, key tactics that should be addressed immediately and how technology can help increase your borrower prospecting potential.

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